evidence from Australia, which is consistent with the conclusion that plain packaging is an effective public health intervention. First, plain packaging enhances the effectiveness of health warnings by increasing their noticeability, recall, and believability. A study on youth smoking: plain packaging, health warnings, event marketing and price reductions (University of Toronto, 1995). Hardcastle SJ, Chan DC, Caudwell KM, Sultan S, Cranwell J, Chatzisarantis NL, Hagger MS. Int J Behav Med. It has been shown that the efficacy of GHW, in terms of tobacco cessation, can wane over time. However, as smoking became less costly, smokers consumed more cigarettes. The aim of this study is to critically appraise the evidence for the effectiveness of the plain packaging of tobacco products policy. Clipboard, Search History, and several other advanced features are temporarily unavailable. Scientific evidence has shown that the implementation of plain packaging reduces smoking prevalence [], increases thoughts about quitting and calls to quit lines [17, 18], reduces brand awareness, attractiveness and appeal of the package [19–21], and increases the salience and effectiveness of health warnings among adolescents []. National Center for Biotechnology Information, Unable to load your collection due to an error, Unable to load your delegates due to an error. Agaku IT(1), Filippidis FT, Vardavas CI. Aleyan S, Driezen P, McNeill A, McDermott M, Kahnert S, Kyriakos CN, Mons U, Fernández E, Trofor AC, Zatoński M, Demjén T, Katsaounou PA, Przewoźniak K, Balmford J, Filippidis FT, Fong GT, Vardavas CI, Hitchman SC; EUREST-PLUS Consortium. Plain packaging reduces the at-tractiveness of the product, particu-larly to young peo-ple and women. 2015 Jun;26(6):560-8. doi: 10.1016/j.drugpo.2015.03.004.  |  -. Plain packaging aims to improve public health in Australia by reducing smoking rates. doi: 10.1002/14651858.CD011244.pub2. Quantitative and qualitative studies that evaluate attitudes towards smoking, starting smoking and quitting intentions when plain packaging use is compared with standard cigarette packaging use were included.  |  On 24 May 2011, Cancer Council Australia released a review of the evidence supporting the introduction of plain packaging to reduce youth uptake. Personal tobacco pack display before and after the introduction of plain packaging with larger pictorial health warnings in Australia: an observational study of outdoor café strips. Zacher M, Bayly M, Brennan E, Dono J, Miller C, Durkin S, Scollo M, Wakefield M. Addiction. Please enable it to take advantage of the complete set of features! 2017 Apr 27;4(4):CD011244. © 2018 Royal Australasian College of Surgeons. Please enable it to take advantage of the complete set of features! Studies have revealed that plain packag-ing is found to be dull and to increase negative feelings about smoking. Control 27, 58–64 (2017). Over the last few years, a series of graphs and data points have been released by the government to … 6F 7. While plain packaging may play a role in helping to make tobacco products less appealing to consumers, and thus may lead to some form of cessation, it comes at the price of business—for manufacturers, distributors and retailers. HHS We uncover a substitution effect that is robust to different specifications and control countries. -, Cunningham, R. & Kyle, K. The case for plain packaging. 26 However, the co‐introduction of enlarged GHW and plain packaging could negate this waning effect of GHW because data suggest plain packaging amplifies the benefits of GHW by increasing health‐warning recall. 2017 Apr 20;108(1):e98-e100. 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